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Marketing Cloud Email Specialist Course 

Build on your marketing skills and future proof your career with the in-demand Marketing Cloud Skills from Salesforce.

We deliver the ‘Salesforce Build and Analyse Customer Journeys using Marketing Cloud’ Course to prepare you for your Marketing Cloud Email Specialist Certification.

What's included?

  • 14x Instructor Led Live Online Sessions
  • Access to experienced Marketing Cloud Mentors
  • Prepare for the Marketing Cloud Email Specialist Cert
  • Supermums Certificate of Achievement
  • Alumni Network
  • Optional Weekly Group Career Clinics

Module 1 - Introduction to Marketing Cloud

  • Describe Capabilities Across the Marketing Cloud
  • Know Where To Go for Support

Module 2 - Administration Essentials

  • Set Up an Account
  • Send Setup Information

Module 3 - Data Management

  • Gather Contact Data
  • Generate Data Extensions
  • Segment Data
  • Synchronize Data Extensions

Module 4 - Email Message Design & Creation 

  • Design Email Messages
  • Organize Content
  • Create Content

Module 5 - Message Testing, Delivery & Email Marketing Best Practices

  • Test Messages
  • Deliver Messages
  • Follow Email Marketing Best Practices

Module 6 - Marketing Automation 

  • Discover Automation Studio
  • Explore Journey Builder
  • Learn About Journey Testing

Module 7 - Review & Analytics

  • Track Performance
  • Generate Reports

Why specialise in Salesforce Marketing Cloud?

Keep pace with new technology

Marketing techniques and tools are advancing significantly. It’s important to keep pace with new technology to keep yourself relevant and employable in the industry.

Flagship Tool for Salesforce

Marketing Cloud empowers companies with marketing automation and intelligence to shape customer journeys like never before. Demand for the product is outstripping supply of talent, so Marketing Cloud professionals are in high demand and salaries are high.

Lifelong Learning

Marketing Cloud consists of a whole host of products that can transform the marketing engines of companies. You won’t get bored. Our course just the foundation training for one product so there is a lot more learning and enjoyment to come as you become a Marketing Cloud specialist.
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Why choose Supermums?

Supermums is a Salesforce Workplace Development Partner.

Community of Like Minded People
Join a cohort of learners who are all on the same journey as you to build new friendships and benefit from peer support. Together you can motivate and support each other as you learn new things and apply for new jobs.

Career Progression
After you graduate, we will support you to launch your further your career with employment readiness and recruitment support. We will help you to build your profile, prepare your CV, provide career coaching, help you understand how and where to apply for jobs and spec out your CV to prospective employers.
We offer a range of payment plan options in partnership with Finance providers. Chat to our team today about eligibility, the options and T&C’s.
Meet the instructor

Debbie Parsons

Patrick Jones is a content marketing professional since 2002. He has a Masters Degree in Digital Marketing and a Bachelors in Education and has been teaching marketing strategies for over 15 years in Chicago. Patrick enjoys teaching all levels and all ages. He looks forward to sharing his love of building meaningful and effective content with all students to develop their marketing abilities.
Patrick Jones - Course author