This hands-on workshop will introduce attendees to modern integration concepts, APIs, orchestration, and automation patterns, while demonstrating how integrations can be built directly inside Salesforce using familiar tools like Flow.
Learn how organisations are transforming Salesforce from simply a CRM into a true integration and automation platform — connecting external systems, APIs, AI services, and business processes without relying on complex traditional middleware.
Attendees will learn:
Core API and integration concepts explained simply
How modern Salesforce integrations work
How to leverage familiar Salesforce tools like Flow for integrations and automation
How to connect Salesforce to external systems and services
The difference between traditional middleware and Salesforce-native integration
Practical automation and AI-driven use cases
How integration skills can unlock new consulting and career opportunities